We help associations, nonprofits, and corporations...
Recent clients include:
American Bar Association
Computing Technology Industry Association (CompTIA)
Financial Industry Regulatory Authority (FINRA)
Healthcare Information Management Systems Society (HIMSS)
Phoenix Association of REALTORS®
We help plan, create, and manage digital communica...
We help manage and evolve digital efforts.
Keep fresh content flowing through your site.
If you have a website with a significant number of pages, especially with content that gets updated on a regular basis — congratulations, you are a publisher!
As a publisher, you need to commit to a schedule and process for updating the content, as well as the people and technology to allow that to happen.
Content Company has experience developing these content management strategies for corporations and nonprofit...
We develop editorial calendars for your message mi...
Compelling content doesn’t just happen. And, perhaps more important, it’s not just posted and forgotten.
To be successful, the content of your website needs to be tied in closely with your business goals for the site. At the same time, it needs to be provide what your users want from your site (requiring you to know what that is). Finally, you need to have the people to strategize, write, edit, approve, and post your content, whether on staff or...
We create and teach effective digital content that...
Create content that draws in your audience.
By meeting your audience’s goals, your site will meet your business and strategy goals. Content is your site’s most important tool to meet both sets of goals.
What types of content do you need? How often does the content need to be updated? Who will write and update the content?
Content Company can create compelling content for your site. We can develop the content at your office or ours. We extend our...
We create how-to guides and guidelines for digital...
About Hilary Marsh
Hilary Marsh is the Chief Content and Digital Strategist of Content Company, and its founder.
She has extensive expertise in content marketing, content management, and web operations, leading multidisciplinary digital projects spanning web, social media, and e-communications for associations, nonprofits, and corporations in multiple industries.
American Bar Association
For the ABA’s Business Law Section, I am analyzing the processes, systems and content created by their committees and am creating guidelines and recommendations for improving them.
For this association that delivers technical certification, I am assessing their help content and creating guidelines and creating criteria for content creation, editing, review, and retirement.
Digital content strategy consulting
Content Company helps organizations succeed in two ways:
- by achieving their business goals using their content digitally.
- by helping their audiences (employees, customers, partners, etc.) meet their needs.
(Hint: these two are inextricably connected, and you cannot achieve #1 unless you focus on #2!)
Our clients are associations, corporations, and nonprofit organizations. Our projects have included public websites, social media efforts, e-newsletters, and intranets.
To explore how we can work with your organization, please contact us.