December, 2011

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Goals written are dreams achieved

When I’m not thinking about websites or content strategy, I’m usually knitting. In fact, I’ve just started a knitting blog where I share knitting-related thoughts and patterns. Today my worlds intersected a bit. I came across a wonderful post entitled “Goals Written Are Dreams Achieved.” While I’m not planning toRead More …

Content strategy — the who, what, when, where, why, and how of content

People come to your site to learn something or do something, and your content strategy needs to reflect that you know what they come for and know how to help them do it. Sounds easy…but it’s actually not. In fact, often the cleanest, easiest-looking solutions actually were the most challengingRead More …