January, 2012

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The two faces of content strategy

I had a really interesting conversation last week with Tim Frick, owner of Chicago web design firm Mightybyes, about content strategy. Tim had a great perspective about content strategy that really resonated with me, that there are actually two faces of content strategy: The strategic, outward-looking face This aspect focusesRead More …

Your content is about who you are, what you think, know, and do

In the dozen years that I’ve been practicing content strategy — yep, since 1999 — I’ve often asked myself why organizations have been slow to make content strategy a top priority. I think it’s the name “content strategy.” Even a newer version of the name, “content marketing,” really doesn’t captureRead More …

SEO is like the game of jeopardy

(I first wrote about this concept back in 2006, and the notion is even more true now.) Optimizing your Web site for search engines is just like playing “Jeopardy.” What questions do people ask for which your company, your offerings, your information is the answer? Who are those people? WhatRead More …