Selling content strategy to management
or, how content strategy challenges are keeping your CEO up at night
Presentation delivered at the Chicago Content Strategy Meetup on March 26, 2013. It covers:
- A list of business problems caused by a lack of content strategy
- How to communicate the value of content strategy
- The culture changes that content strategy may require/cause
- Potential approaches for getting executive buy-in
I’d love to hear your stories too!