August, 2013

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Defining content strategy, breaking down silos, and creating empathy for the audience

I’m honored to be featured in the “Conversations in Content Strategy” series from Canadian content strategy/UX pro Kris Mausser. Kris’s insightful questions covered some of my favorite topics, including getting buy-in for content strategy from an organization’s leaders promoting the value of content balancing business goals and audience needs bringingRead More …