January, 2014

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Why the MOOC’s definition of content strategy is dangerous

This week saw the launch of a new free online course – a MOOC (massive open online course). The course is called “Content Strategy for Professionals,” and it is massive, indeed, with 35,000+ people registered. (According to a recent study, the average completion rate for most MOOCs is less thanRead More …

Please take the content strategy community survey

Recently, I invited folks from various content strategy communities to help form an organization for our profession. About 25 people offered to help — people from around the world and with very different perspectives. In order to help form and prioritize what we are currently calling the “Content Strategy Collective,”Read More …