February, 2014

now browsing by month

 

Your content needs a lifecycle

One of the ways online content differs from print is that it has a lifecycle. In print, once something is published, it exists in that form forever. Online, though, content is a living entity – it doesn’t have to and truly shouldn’t stay the same. As I see it, theRead More …

To grow your audience, become a DJ for your content

You may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, to highlight on Facebook or Twitter, or for your next white paper or blog post. To find the answer, consider yourself a DJ for your content. WhatRead More …