August, 2014

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Declutter your website: Keep what works, eliminate the rest

Are you a content hoarder? If so, you’re not alone! Many content-rich organizations have websites that are weighed down with too much irrelevant, outdated, or redundant content. This unneeded content clutters up search results, makes site improvements take longer, and can create risks for the organization. I had the privilegeRead More …

Content lifecycle criteria worksheet: The missing piece of content audits

Earlier in 2014, I wrote a post outlining the steps in the content lifecycle: Conceive and set goals Create Publish Promote Maintain and measure Retire Here is a worksheet that will help you develop and capture criteria for each step in the lifecycle. I’m surprised no one has created somethingRead More …