November, 2014

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“DTDT”* or, what we mean when we say “content” and “content strategy”

What is “content?” Content is really everything an organization does and offers. Product data, event details, program information, etc., is all manifested as content. Content can use different formats – images, text, video, audio – and can be published in a variety of media channels, including website, print, on-hold messages,Read More …