June, 2015

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A lesson in content types

A key task in conducting a content audit is determining what content types exist. Creating and managing content by type is essential to an effective website. “Content type” captures regularly occurring kinds of content found on a website. It is founded what the content is ABOUT. (Developers tend to equateRead More …

Available Now: JBoye15 Workshop Handouts

These are the handouts for the “Build Your Own Content Strategy Roadmap” workshop conducted at the JBoye 2015 conference in Philadelphia. The slides from the full presentation are available on Slideshare. Content strategy statement generator (Word doc) Cowboys herding cats commercial (YouTube) The Hierarchy of Content Needs: A New ModelRead More …