February, 2016

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Content strategy readings – Jan-Feb 2016

Welcome to my new series! I’ll be sharing links to content strategy articles that I find helpful. If you have others, please add them in the comments. 9 Things Every Successful Content Strategist Understands (MarketingProfs) A New Year Full of Digital Globalization Challenges (EContent) Complete Beginner’s Guide to Content StrategyRead More …

Make your e-newsletter a member must-read

For most associations, the e-newsletter is the most important channel for reaching members proactively. Members who open and read your e-newsletters are more likely to take the classes you offer, participate in your political efforts, share the information you create, and attend your events. Most associations have an average openRead More …