April, 2016

now browsing by month


Measuring your “Return on Content”: How to tell whether your content is successful

If your organization is like most, it publishes a lot of content. When I oversaw Realtor.org, the member website of the National Association of Realtors, we published or updated 25 to 50 pieces of content every day. (Surprising, right? When we added it up, we were astounded also.) This contentRead More …

Key elements for building a content strategy

I’m so pleased that Altimeter interviewed Content Company for their latest report and included our perspectives. Special thanks to Mat Zucker, who recommended us, and Omar Akhtar, for capturing multiple perspectives about content strategy. Download the report and register for the webinar