10 content strategy lessons I have learned
In my work with associations, corporations, intranets, and nonprofit organizations, I have come to realize several things that seemed worth sharing. Content strategy challenges and opportunities are similar for organizations in many industries, locations, and sizes — and as a content strategist, your work is similar too. I hope these lessons help other content strategists help other...
Read MoreHow to choose digital tools and channels for your association
In your association, you need a good way to make smart decisions about which tools and channels to adopt. It’s all too easy to succumb to “shiny object syndrome,” since it’s free and easy to set up a new channel or tool. However, launching any new tool or channel is like having a baby — while the setup takes planning and thoughtfulness, the real effort is the...
Read MoreContent strategy: A two-way mirror between you and your audience
In my work with various clients, I find that many people see content strategists as only outsiders involved when a website is being redesigned. This is a huge missed opportunity, and I wanted to share some thoughts about that. Content strategy guides an organization to create its content most effectively. One of the key jobs of the in-house content strategist is to promote (or...
Read More5 tips for LinkedIn success
A few weeks ago, my friend and colleague Leslie O’Flahavan of eWrite Online, a wonderful teacher of online and business writing, asked me to write a guest post for her blog about how I use LinkedIn. I’ve been on LinkedIn since 2004 and spend time on it almost daily. I shared what I do, and I invite you to read the post and see if these tips help you make more connections and get more...
Read MoreSelling content strategy to management
or, how content strategy challenges are keeping your CEO up at night Presentation delivered at the Chicago Content Strategy Meetup on March 26, 2013. It covers: A list of business problems caused by a lack of content strategy How to communicate the value of content strategy The culture changes that content strategy may require/cause Potential approaches for getting executive buy-in I’d...
Read More