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Content strategy readings

Here are some readings about content strategy and related topics that have resonated with me in the last several weeks. Happy reading!   Developing a website content strategy for a new nonprofit site: elements to include by Marlene Oliveira   Content Strategy Needs Content Strategists by Carrie Hane   SomeRead More …

5 ways content strategy will help your organization

I’ve written many times about the pitfalls organizations are likely to encounter if they don’t have a content strategy: The top 5 risks of NOT managing your content Content strategy: What is it, and why do you need one? Are you a content hoarder? Time to declutter! If you doRead More …

Moving forward, and focusing on what’s important

Wednesday was a day of mourning. I couldn’t concentrate, couldn’t work. The streets in my neighborhood were eerily quiet, as if the entire community was hollow. We took a walk in the woods and ate comfort foods. Starting yesterday, I’ve begun to think about how to move forward – whereRead More …

Content strategy checklist: Do you know how your organization’s content works?

Having a content strategy means that you have a good understanding of everything about your organization’s content: Who, what, when, where, why, and how. Do you know who you’re creating for, and why? Do you know what tools you’re using to publish content and share it, and know when andRead More …

Developing your content ecosystem

People + Content + Tech = Success Content is the lifeblood of every organization’s work. It includes all programs, products, services, resources, and tools. Content is also everything that supports that work: media, sales, support, etc. At many organizations, content is created in silos, powered by politics, and not drivenRead More …