Roadmap to Content Strategy Success, Part 2

Content strategy is a journey that takes careful planning and management. The end result: Your content will help your organization reach its business goals by meeting your users’ needs. A content strategist can help you get there, using a roadmap that details where to start and how to create aRead More …

Content strategy readings – July-August 2016

Here are some readings that have resonated with me in the last several weeks. I hope you find them useful too! (They are in no particular order, and not all exactly about content strategy). If you have others, please add them in the comments. The Eight Lessons We Learned, byRead More …

You are not a content strategist if…

It’s true! If you ask the content strategy community a provocative question, they’ll provide smart, useful answers! In mid-July 2016, I invited content strategists on Facebook and Twitter to complete this sentence: You are not a content strategist if…. I heard from dozens of content strategists, content marketers, agency owners,Read More …

The 6 skills every content strategist must have

No matter the kind of content strategy project – for a large corporate intranet, an e-commerce website, a university, or something else – the people creating the content strategy need six skills. Some of these skills can be taught in school, while others come only through experience. 1. Strategy ARead More …

Content strategy readings – April-June 2016

Here are articles I’ve found helpful in the past several weeks. (They are in no particular order, and not all exactly about content strategy). If you have others, please add them in the comments. Overview of writing for the web, from the BBC Five insights to help you manage organizationalRead More …