content migration

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Roadmap to content strategy success, part 2

Content strategy is a journey that takes careful planning and management. The end result: Your content will help your organization reach its business goals by meeting your users’ needs. A content strategist can help you get there, using a roadmap that details where to start and how to create aRead More …

Lessons learned from a massive content audit

Have you ever audited 135,000 web pages, directories, and documents? I did (with help), and I wrote about the four lessons I learned as a guest post on Mindy Messenger’s blog. Sneak peek at the lessons: Try and scope the effort. Articulate the goals. Set expectations for the data weRead More …

Let’s talk about migration

Content migration is such a tricky term. It sounds so easy sometimes – just set up an automated tool to move all the content, page by page and field by field, from the old system to the new one.   In reality, that’s pretty much never how migration goes.  Read More …

To make your website work, transform your communicators from writers to editors

While your communicators have been carefully crafting messages from the CEO, poring over the line count in your employee magazine, and drafting benefits memos for the HR department, the rest of your company is communicating with customers, employees, and each other – and your communicators don’t know a thing aboutRead More …