10 content strategy lessons I have learned
In my work with associations, corporations, intranets, and nonprofit organizations, I have come to realize several things that seemed worth sharing. Content strategy challenges and opportunities are similar for organizations in many industries, locations, and sizes — and as a content strategist, your work is similar too. I hope these lessons help other content strategists help other...
Read MoreContent strategy: A two-way mirror between you and your audience
In my work with various clients, I find that many people see content strategists as only outsiders involved when a website is being redesigned. This is a huge missed opportunity, and I wanted to share some thoughts about that. Content strategy guides an organization to create its content most effectively. One of the key jobs of the in-house content strategist is to promote (or...
Read MoreSelling content strategy to management
or, how content strategy challenges are keeping your CEO up at night Presentation delivered at the Chicago Content Strategy Meetup on March 26, 2013. It covers: A list of business problems caused by a lack of content strategy How to communicate the value of content strategy The culture changes that content strategy may require/cause Potential approaches for getting executive buy-in I’d...
Read MoreWhat, exactly, is YOUR content strategy?
I’ve been increasingly struck by how focused content strategy practitioners are on our profession’s tools and tactics — content audit, editorial calendar, responsive design, etc. I’m wondering whether your content strategy efforts involve the creation of an overarching statement of the actual content strategy. The generic version of that might be something like, “We...
Read MoreUpcoming speaking engagements
I will be speaking at four events in the coming months. The “Weighting Game”: How to Make Smart Decisions about Which Tech Tools & Social Media Channels to Adopt at theREALTOR Association Executives Institute in San Diego, CA, March 19, 2013 “How to Sell Content Strategy to Management …or, are content strategy challenges keeping your CEO up at night?” at the...
Read MoreHow to grow your audience
Please hop on over to SpinSucks.com and read my latest post: To Grow Your Audience, Become a DJ for your Content. In there, I talk about how to choose topics that will engage your audience and keep them coming back for more. I also gave a webinar on the same topic for SpinSucks Pro — hope you’ll tune in to that too! Looking forward to your comments and...
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