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Content Strategy Checklist: Do you know how your organization’s content works?

Having a content strategy means that you have a good understanding of everything about your organization’s content: Who, what, when, where, why, and how. Do you know who you’re creating for, and why? Do you know what tools you’re using to publish content and share it, and know when andRead More …

Developing Your Content Ecosystem

People + Content + Tech = Success Content is the lifeblood of every organization’s work. It includes all programs, products, services, resources, and tools. Content is also everything that supports that work: media, sales, support, etc. At many organizations, content is created in silos, powered by politics, and not drivenRead More …

Content strategy readings – August-September 2016

Here are some readings about content strategy and related topics that have resonated with me in the last several weeks. Happy reading!   Decluttering your digital presence: thoughts on web governance and digital quality Management by Marianne Kay (Similar to my series of posts on content hoarding) WYSIWTF by KarenRead More …

Roadmap to Content Strategy Success, Part 2

Content strategy is a journey that takes careful planning and management. The end result: Your content will help your organization reach its business goals by meeting your users’ needs. A content strategist can help you get there, using a roadmap that details where to start and how to create aRead More …

You are not a content strategist if…

It’s true! If you ask the content strategy community a provocative question, they’ll provide smart, useful answers! In mid-July 2016, I invited content strategists on Facebook and Twitter to complete this sentence: You are not a content strategist if…. I heard from dozens of content strategists, content marketers, agency owners,Read More …