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Moving forward, and focusing on what’s important

Wednesday was a day of mourning. I couldn’t concentrate, couldn’t work. The streets in my neighborhood were eerily quiet, as if the entire community was hollow. We took a walk in the woods and ate comfort foods. Starting yesterday, I’ve begun to think about how to move forward – whereRead More …

Conversations in content strategy: Discontented Company interview

This interview with Hilary Marsh, conducted by Kris Mausser, was initially published in August 2013 on the Discontented Company site, now discontinued. Find out more about Kris’s new firm, Kinaole. Content strategy is an integral part of business strategy for companies today. From customer satisfaction to maximizing capacity, businesses areRead More …

Managing the Politics of Content

At this year’s IA Summit, I gave a presentation about how content strategy and user experience can help organizations overcome the internal politics that stand in the way of their online success. Managing the politics of content – ia summit 2015 from Hilary Marsh

4 Lessons Learned from a Massive Content Audit

Have you ever audited 135,000 web pages, directories, and documents? I did (with help), and I wrote about the four lessons I learned as a guest post on Mindy Messenger’s blog. Sneak peek at the lessons: Try and scope the effort. Articulate the goals. Set expectations for the data weRead More …

Declutter your website: Keep what works, eliminate the rest

Are you a content hoarder? If so, you’re not alone! Many content-rich organizations have websites that are weighed down with too much irrelevant, outdated, or redundant content. This unneeded content clutters up search results, makes site improvements take longer, and can create risks for the organization. I had the privilegeRead More …