Hilary Marsh, Content Company http://www.hilarymarsh.com digital strategy, content strategy, social media, e-communications Fri, 17 May 2013 18:25:45 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 10 content strategy lessons I have learned http://www.hilarymarsh.com/2013/04/24/10-content-strategy-lessons-i-have-learned/?utm_source=rss&utm_medium=rss&utm_campaign=10-content-strategy-lessons-i-have-learned http://www.hilarymarsh.com/2013/04/24/10-content-strategy-lessons-i-have-learned/#comments Wed, 24 Apr 2013 12:56:26 +0000 Hilary Marsh http://www.hilarymarsh.com/?p=597 In my work with associations, corporations, intranets, and nonprofit organizations, I have come to realize several things that seemed worth sharing. Content strategy challenges and opportunities are similar for organizations in many industries, locations, and sizes — and as a content strategist, your work is similar too. I hope these lessons help other content strategists [...]

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]]> http://www.hilarymarsh.com/2013/04/24/10-content-strategy-lessons-i-have-learned/feed/ 12 How to choose digital tools and channels for your association http://www.hilarymarsh.com/2013/04/07/how-to-choose-digital-tools-and-channels-for-your-association/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-choose-digital-tools-and-channels-for-your-association http://www.hilarymarsh.com/2013/04/07/how-to-choose-digital-tools-and-channels-for-your-association/#comments Sun, 07 Apr 2013 15:18:09 +0000 Hilary Marsh http://www.hilarymarsh.com/?p=593 In your association, you need a good way to make smart decisions about which tools and channels to adopt. It’s all too easy to succumb to “shiny object syndrome,” since it’s free and easy to set up a new channel or tool. However, launching any new tool or channel is like having a baby — [...]

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]]> http://www.hilarymarsh.com/2013/04/07/how-to-choose-digital-tools-and-channels-for-your-association/feed/ 0 Content strategy: A two-way mirror between you and your audience http://www.hilarymarsh.com/2013/04/02/content-strategy-a-two-way-mirror-between-you-and-your-audience/?utm_source=rss&utm_medium=rss&utm_campaign=content-strategy-a-two-way-mirror-between-you-and-your-audience http://www.hilarymarsh.com/2013/04/02/content-strategy-a-two-way-mirror-between-you-and-your-audience/#comments Tue, 02 Apr 2013 14:40:06 +0000 Hilary Marsh http://www.hilarymarsh.com/?p=582 In my work with various clients, I find that many people see content strategists as only outsiders involved when a website is being redesigned. This is a huge missed opportunity, and I wanted to share some thoughts about that. Content strategy guides an organization to create its content most effectively. One of the key jobs [...]

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]]> http://www.hilarymarsh.com/2013/04/02/content-strategy-a-two-way-mirror-between-you-and-your-audience/feed/ 2 5 tips for LinkedIn success http://www.hilarymarsh.com/2013/03/29/5-tips-for-linked-in-success/?utm_source=rss&utm_medium=rss&utm_campaign=5-tips-for-linked-in-success http://www.hilarymarsh.com/2013/03/29/5-tips-for-linked-in-success/#comments Fri, 29 Mar 2013 15:39:09 +0000 Hilary Marsh http://www.hilarymarsh.com/?p=580 A few weeks ago, my friend and colleague Leslie O’Flahavan of eWrite Online, a wonderful teacher of online and business writing, asked me to write a guest post for her blog about how I use LinkedIn. I’ve been on LinkedIn since 2004 and spend time on it almost daily. I shared what I do, and [...]

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]]> http://www.hilarymarsh.com/2013/03/29/5-tips-for-linked-in-success/feed/ 0 Selling content strategy to management http://www.hilarymarsh.com/2013/03/27/selling-content-strategy-to-management/?utm_source=rss&utm_medium=rss&utm_campaign=selling-content-strategy-to-management http://www.hilarymarsh.com/2013/03/27/selling-content-strategy-to-management/#comments Wed, 27 Mar 2013 15:33:17 +0000 Hilary Marsh http://www.hilarymarsh.com/?p=572 or, how content strategy challenges are keeping your CEO up at night Presentation delivered at the Chicago Content Strategy Meetup on March 26, 2013. It covers: A list of business problems caused by a lack of content strategy How to communicate the value of content strategy The culture changes that content strategy may require/cause Potential [...]

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]]> http://www.hilarymarsh.com/2013/03/27/selling-content-strategy-to-management/feed/ 4 What, exactly, is YOUR content strategy? http://www.hilarymarsh.com/2013/03/25/what-is-your-content-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-your-content-strategy http://www.hilarymarsh.com/2013/03/25/what-is-your-content-strategy/#comments Mon, 25 Mar 2013 13:42:26 +0000 Hilary Marsh http://www.hilarymarsh.com/?p=567 I’ve been increasingly struck by how focused content strategy practitioners are on our profession’s tools and tactics — content audit, editorial calendar, responsive design, etc. I’m wondering whether your content strategy efforts involve the creation of an overarching statement of the actual content strategy. The generic version of that might be something like, “We will [...]

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]]> http://www.hilarymarsh.com/2013/03/25/what-is-your-content-strategy/feed/ 0 Upcoming speaking engagements http://www.hilarymarsh.com/2013/03/12/upcoming-speaking-engagements/?utm_source=rss&utm_medium=rss&utm_campaign=upcoming-speaking-engagements http://www.hilarymarsh.com/2013/03/12/upcoming-speaking-engagements/#comments Tue, 12 Mar 2013 22:01:41 +0000 Hilary Marsh http://www.hilarymarsh.com/?p=556 I will be speaking at four events in the coming months. The “Weighting Game”: How to Make Smart Decisions about Which Tech Tools & Social Media Channels to Adopt at theREALTOR Association Executives Institute in San Diego, CA, March 19, 2013 “How to Sell Content Strategy to Management …or, are content strategy challenges keeping your [...]

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]]> http://www.hilarymarsh.com/2013/03/12/upcoming-speaking-engagements/feed/ 0 How to grow your audience http://www.hilarymarsh.com/2012/05/21/how-to-grow-your-audience/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-grow-your-audience http://www.hilarymarsh.com/2012/05/21/how-to-grow-your-audience/#comments Mon, 21 May 2012 20:46:12 +0000 Hilary Marsh http://www.hilarymarsh.com/?p=484 Please hop on over to SpinSucks.com and read my latest post: To Grow Your Audience, Become a DJ for your Content. In there, I talk about how to choose topics that will engage your audience and keep them coming back for more. I also gave a webinar on the same topic for SpinSucks Pro — [...]

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]]> http://www.hilarymarsh.com/2012/05/21/how-to-grow-your-audience/feed/ 0 Content strategy for Twitter http://www.hilarymarsh.com/2012/05/02/content-strategy-for-twitter/?utm_source=rss&utm_medium=rss&utm_campaign=content-strategy-for-twitter http://www.hilarymarsh.com/2012/05/02/content-strategy-for-twitter/#comments Wed, 02 May 2012 14:25:01 +0000 Hilary Marsh http://www.hilarymarsh.com/?p=268 An effective Twitter content strategy produces a stream of updates that inspire a follower to follow back. It contains the following characteristics: shares information about the person/business that potential followers find useful shares information that inspires confidence in that person/business lets followers know that the person/business is interested in others shares links shows that the [...]

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]]> http://www.hilarymarsh.com/2012/05/02/content-strategy-for-twitter/feed/ 0 How to recover from being a content hoarder http://www.hilarymarsh.com/2012/04/30/how-to-recover-from-being-a-content-hoarder/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-recover-from-being-a-content-hoarder http://www.hilarymarsh.com/2012/04/30/how-to-recover-from-being-a-content-hoarder/#comments Tue, 01 May 2012 02:52:45 +0000 Hilary Marsh http://www.hilarymarsh.com/?p=262 This is a follow-up post to “Are you a content hoarder?” where we explored why people hold onto content long after its usefulness is over. The antidote to hoarding has three components. Here are some details about each of those and the specific steps for how to do them: 1. Remove content that is no [...]

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